J-PAL

The Abdul Latif Jameel Poverty Action Lab (J-PAL) is a research center in MIT's Economics Department that aims to reduce poverty by ensuring that policy is informed by scientific evidence. 

After a local firm redesigned J-PAL's logo, new core communication materials were developed in-house. The artwork conveys the organization’s global reach at the intersection of research, policy, and training.

Role / Design Lead

Client / J-PAL

Focus / Branding, Print

Examples of core J-PAL branding materials used at a donor event in Dubai. 

Early artwork concepts developed for the stationery suite based on J-PAL's brand attributes. 

The J-PAL swirls even inspired the newly renovated office space.